Trailer: “Beats, Rhymes & Life: The Travels of A Tribe Called Quest”

After the poster for “Beats, Rhymes & Life: The Travels of A Tribe Called Quest” hit last week, I knew the trailer couldn’t be too far off. Of course, Sony (or was it just Yahoo!?) got the film’s recognizable actor-turned-director, Michael Rapaport, to introduce the ad, because stars can sometimes sell audiences on documentaries. Sure, the members of A Tribe Called Quest are stars in their own right, but Rapaport’s goofy face will have you smiling and drawn in before you even spot Q-Tip, Phife and Ali Shaheed Muhammad on the screen (following or intercut quickly with some more famous people like Common, Ludacris, Questlove, Pharell Williams and Beastie Boys). By the time the “Can I Kick It?” beats explode, you’re probably already hooked.

But if not, let me remind you all that this is not just a typical music biopic and being a fan of Tribe or any hip-hop is not required. The drama of this group, through its back story and more direct, current documentation, is must see stuff for anyone who enjoys movies. Rapaport has an inquisitive eye in doc-making I wouldn’t have pegged him for, and the result is one of the best non-fiction films of the year. Check out my review from Sundance for more praise and watch the trailer for the film, which opens July 8, over at Yahoo! Movies.